Media
Luxury & Commercial Real Estate Auctions
Paramount Realty USA is a prominent national real estate auction firm specializing in luxury and commercial property auctions. Our team has marketed, sold or advised on over $2 billion of real estate and mezzanine interests throughout North America by auction. The firm has auctioned luxury, residential and commercial property for high net worth individuals, private equity firms, developers, family offices, lenders, government agencies, and other owners of real estate. Visit www.prusa.com for more information.
"Partnering with Paramount was a strategic move that delivered outstanding results for our client. With a need for a quick and successful sale, we leveraged Paramount's vast network of buyers and combined our marketing efforts for maximum exposure. The collaborative approach to pricing and positioning set the stage for a competitive auction process, generating strong buyer interest. Thanks to the urgency and real-time competition created by the auction, we secured a deal well above starting bid."
Candice Milano, The Milano | Rambarran Team at Brown Harris Stevens
Side partner companies can leverage Paramount Realty USA's auction platform and strategies to sell more and earn more by (a) reaching a wider audience, (b) creating urgency among buyers in the marketplace, and (c) using Paramount's auction strategies to solicit the best offers and terms available in the marketplace.
For Side partner companies that become enterprise partners, there's an opportunity to earn revenue share from Paramount's fee, which is in addition to the listing agent's standard real estate commission. In short, Paramount will pay the listing agent to help the listing agent sell the property.
Some sellers simply prefer to sell by auction -- if they do, they will usually ask the listing agent if they can help. Yes you can!
In order to refresh the listing and convey a new, compelling message, you can leverage an auction as an alternative marketing strategy
Leverage a low "minimum bid price" or "starting bid price" in an auction strategy to garner attention from bidders (and agents) in the marketplace, which drives traffic, activity and offers.
When seller says that seller will engage a new listing agent in order to help sell the property, tell seller that "a new agent will not deliver a different outcome! Instead of changing your agent, let's change your strategy."
Whenever a speedy sale or closing is important, suggest an auction strategy
Paramount has leveraged auction strategies to auction the childhood home of the new Pope (Chicago, IL), the childhood home of President Donald Trump (Queens, NY), Derek Jeter's house (Greenwood Lake, New York), Andy Warhol's former building (New York, NY) and more. Auctions are used for rare, special, and unique assets of all kinds.
Whether you're planning ahead or need immediate support, the Avant ONE Real Estate team is here for you.
You’ve got questions and we can’t wait to answer them.